MELTIN'POT - Journey to NOWHERE

This year we started working on an exciting rebranding operation for Italian denim brand Meltin'Pot. We created a new logo, brand strategy and identity, and we just launched our second seasonal campaign.

For the Fall/Winter 2011 collection we took Meltin'Pot on a Journey... to Nowhere.

Nowhere, Oklahoma USA, that is!

From this amazing journey we created a short film with director Paul Geusebroek, a behind the scenes movie (coming soon!), a beautiful photoshoot with Petrovksy & Ramone and a pop up store that opened this week in Berlin during the Bread & Butter trade fair.

Stay up to date with Meltin'Pot here.