Thursday, March 01, 2012

Launch Nike Away Shirt

To launch the Away Shirt of the Dutch football team, Nike asked us to do the overall concept, design & creative direction of the international introduction. Together with several parties and the likes of Wesley Sneijder, Doutzen Kroes, Natalie la Rose, Nalden, Gregory van der Wel and Afro Jack, the Dutch Away Shirt was launched on the backdrop of the Bijenkorf Amsterdam with an incredible light show and sounds bij Afro Jack. The introduction was supported with interactive windows and a showcase of the new shirt captured by Anton Corbijn. To start the countdown of orange victory tweets were send with #neworanje. View the launch experience via