Thursday, March 01, 2012
To launch the Away Shirt of the Dutch football team, Nike asked us to do the overall concept, design & creative direction of the international introduction. Together with several parties and the likes of Wesley Sneijder, Doutzen Kroes, Natalie la Rose, Nalden, Gregory van der Wel and Afro Jack, the Dutch Away Shirt was launched on the backdrop of the Bijenkorf Amsterdam with an incredible light show and sounds bij Afro Jack. The introduction was supported with interactive windows and a showcase of the new shirt captured by Anton Corbijn. To start the countdown of orange victory tweets were send with #neworanje. View the launch experience via http://youtu.be/mlBr9bRLcJQ
Monday, February 20, 2012
Following the 'Where Life Takes You' FW11 campaign, Italian denim label Meltin'Pot launches its SS12 collection capturing the free spirit of summer: TUNE INTO SUMMER. Wherever you are, no matter the weather or what part of the world you live in, the summer mindset is within you. It's like rediscovering your sun kissed pictures from last summer, and reliving those moments amongst likeminded friends. You're instantly filled with the fun, joy and laughter. Your free spirit takes over, and you're ready to take the world by storm. The video showcases Meltin'Pot's true denim colours, and oozes an everlasting summer spirit. The SS12 key looks are featured against a concert backdrop starring budding band Melomanics.