Tuesday, September 14, 2010
Tuesday, September 07, 2010
Nike asked us to create a home for runners, a meeting-place for their campaign 'Take Mokum' (Mokum being a colloquial term for Amsterdam). It opened today at the van Baerlestraat 5 in Amsterdam, near the Vondelpark. Whose house? Say what? Run house.
We went to Paris to do a shoot with photographer extraordinaire Grégoire Alexandre for Bugaboo. We teamed up with him and set designer Jean Michel Bertin to portray the iconic Bugaboo Cameleon, with all his functionalities, as never seen before.
The result: 1 image, 10 all black bugaboo's & 1.000+ white building blocks...
The images are one half of the new Cameleon campaign. They show the functional side of the stroller. We also did a shoot documenting Cameleon-owners in Amsterdam and Barcelona with Alek, more on that soon!
Here's a small making of movie: