Lace up I Amsterdam

We've been busy wrapping different objects in giant red laces for the Lace up. Save lives-introduction of Nike RED (see previous post). Somebody noticed it and took a picture and sent it to Dutch news-site nu.nl.

Lace up. Save lives: Nike RED

We're doing a lot of stuff for Nike (see previous post as well). This is the 'Lace up. Save lives' Nike RED introduction where we painted the Amsterdam Arena red. Not real paint off course, that would be a bit much. We did some more stuff for this introduction, something for a next post maybe.