For the love of 'M (MTV shorts)

A good party gives you the freedom of letting yourself go, it activates the energy to dance with friends and strangers and makes you feel like you enter another dimension. A good party sets you in motion and brings you to unexpected states of mind. A good party is like good art. You don't really understand it, but you're completely drawn in to the feeling it gives you. Therefore, the ultimate MTV party spirit is portrayed as an iconic art installation. Check out all the new MTV shorts here.

By popular demand, the musical credits for the shorts:

FOR THE LOVE OF 'M
From the Rue Vilin by Max Richter from the album Songs from before

FOR THE LOVE OF 'M tag-on
Waters of Nazareth by Justice from the album †

...,staatbook 2 launch

We launched the new ...,staatbook, a luxurious leather-bound volume filled with our work of the by-gone year, plus some classics from the archives. In contrast with the luscious look of the book, we held a very low profile and low cost release party in the garage. With drinks supported by Bols and Heineken, books from the booth of our company car, and lots of tasty bitterballen of course.

Converse Compound on Lowlands Festival '08

Fourteen black containers were placed in a perfect circle and established a very unique and identifiable area. Once people entered the circle, they were in the world of the Converse Compound. Music, art, fashion and authenticity created the atmosphere, instead of an overabundance of branding. Each container had it’s own content. The art container became a studio where artists turned each surface into a painting. At two ‘Chuck–o–Matic’ containers, visitors could have their Chucks customized by artists and musicians who were performing at the festival. The Infadels, Vive la Fête, GEM and others went crazy on the Chucks, creating the ultimate festival footwear. For three days the Converse Booth was a sparkling, popular hangout, with more than 20,000 visitors.

Re-introduction of the 1820 Bols Genever

Here are the first pictures (global release of Bols Genever, Amsterdam, Sept. 3rd)

Soon more on our site. (can't wait? www.bolsgenever.com)

Add history to your cocktail...

Nike 1928, fresh images!

It's 1928 again,
A 60 day space for Nike Sportswear in Amsterdam...
Now fresh imagery, including the black box with Nike ID studio.

Nike and the city

...,staat did some creative collaborations for the introduction of Nike Sportswear (08/08/08). Together with stylists, musicians and photographers + some 'make overs' for Amsterdam's top sneaker destinations, like the lovely PATTA, 290SQM, Concrete and 8cht.

Installations include a mini-store for Nike Hoodie by Loopwheeler (17sqm at 290sqm). The first (raw) pictures -thanks Joachim- are here:

In the same city, we've created the temporary Nike Sportswear store "1928"
(see earlier post).

"Converse Presents"... some images

Rock in style!
Converse Presented: The Official Unofficial Fashion Week Closing Party 2008

Nike 1928 is open 08/08/08

sneak preview:
Nike "1928" by ...,staat

The Amsterdam release of Nike Sportswear.
Classic iconic products, remastered.

1928,
Westergasfabriek area
08.08.08 - 12.10.08
Wednesday - Sunday
11 AM - 8 PM

meanwhile: ...,staat Beijing

WHO: ...,staat (represented by Jochem) is in Beijing for 30 minutes of fame.
WHY: A presentation about creativity.
WHAT: the Olympic Edition™
WHERE: Holland Heineken House.
(invitation only, guestlist = full :-)

Here another sneak city preview
(respect to O.M.A.)

p.s. Red is the new black!

The Official Unofficial Fashion Week Closing Party: 25th of July 2008

A sort of showcase for the rarely heard sounds of the Paris electro / new-rave scene. Mean, comfortable, hard, warm, enthusiastic, fashionable, trashy, camp, hilarious, somewhere far away, unfamiliar, mad, new rave, weekend, parisian, nasty, nice, loud, electro and feels like home too.

Fridaynight
25th of July 2008
start: 22.00 - unknown...
Transformatorhuis
Westergasfabriek
A’dam

Vive le Sept!

In the summer of 2007 we redecorated our 4th floor. Before: a pinewood-ceiling-beams and blue-office-carpet disaster. After: the marble/stainles steel/smokey glass marvel that it is today (we'll feature the redecoration in a later post). This gave us another excuse to throw a final big party for our 7th birthday: Vive le sept!