AMSTERDAM INTERNATIONAL FASHION WEEK No 10

The Amsterdam Fashion Week is in town, from the 24th of January 'till the 1st of February 2009. We did the design of this 10th edition. Try to get your hands on one of the newspapers, they're gorgeous! (and like the previous one, a collectors item in the making) Thank you Fritz Kok for the fantastic photography for these billboards.

BAZAR coffee and tea III

Bazar sugar sachets fresh of the press... Sweet!

BAZAR coffee and tea II

We were surprised yesterday when we found out that the great people at Heineken have made these lovely cuff links for Bazar baristas and brand-ambassadors. Our designer has been seen sporting the night blue version... Also available in dark olive.

BAZAR coffee and tea

For the past year we've been working on a new coffee and tea brand for Heineken... More info soon on our website!

For the love of 'M (MTV shorts)

A good party gives you the freedom of letting yourself go, it activates the energy to dance with friends and strangers and makes you feel like you enter another dimension. A good party sets you in motion and brings you to unexpected states of mind. A good party is like good art. You don't really understand it, but you're completely drawn in to the feeling it gives you. Therefore, the ultimate MTV party spirit is portrayed as an iconic art installation. Check out all the new MTV shorts here.

By popular demand, the musical credits for the shorts:

FOR THE LOVE OF 'M
From the Rue Vilin by Max Richter from the album Songs from before

FOR THE LOVE OF 'M tag-on
Waters of Nazareth by Justice from the album †

...,staatbook 2 launch

We launched the new ...,staatbook, a luxurious leather-bound volume filled with our work of the by-gone year, plus some classics from the archives. In contrast with the luscious look of the book, we held a very low profile and low cost release party in the garage. With drinks supported by Bols and Heineken, books from the booth of our company car, and lots of tasty bitterballen of course.

Converse Compound on Lowlands Festival '08

Fourteen black containers were placed in a perfect circle and established a very unique and identifiable area. Once people entered the circle, they were in the world of the Converse Compound. Music, art, fashion and authenticity created the atmosphere, instead of an overabundance of branding. Each container had it’s own content. The art container became a studio where artists turned each surface into a painting. At two ‘Chuck–o–Matic’ containers, visitors could have their Chucks customized by artists and musicians who were performing at the festival. The Infadels, Vive la Fête, GEM and others went crazy on the Chucks, creating the ultimate festival footwear. For three days the Converse Booth was a sparkling, popular hangout, with more than 20,000 visitors.

Re-introduction of the 1820 Bols Genever

Here are the first pictures (global release of Bols Genever, Amsterdam, Sept. 3rd)

Soon more on our site. (can't wait? www.bolsgenever.com)

Add history to your cocktail...

Nike 1928, fresh images!

It's 1928 again,
A 60 day space for Nike Sportswear in Amsterdam...
Now fresh imagery, including the black box with Nike ID studio.

Nike and the city

...,staat did some creative collaborations for the introduction of Nike Sportswear (08/08/08). Together with stylists, musicians and photographers + some 'make overs' for Amsterdam's top sneaker destinations, like the lovely PATTA, 290SQM, Concrete and 8cht.

Installations include a mini-store for Nike Hoodie by Loopwheeler (17sqm at 290sqm). The first (raw) pictures -thanks Joachim- are here:

In the same city, we've created the temporary Nike Sportswear store "1928"
(see earlier post).