MELTIN'POT - Journey to NOWHERE

This year we started working on an exciting rebranding operation for Italian denim brand Meltin'Pot. We created a new logo, brand strategy and identity, and we just launched our second seasonal campaign.

For the Fall/Winter 2011 collection we took Meltin'Pot on a Journey... to Nowhere.

Nowhere, Oklahoma USA, that is!

From this amazing journey we created a short film with director Paul Geusebroek, a behind the scenes movie (coming soon!), a beautiful photoshoot with Petrovksy & Ramone and a pop up store that opened this week in Berlin during the Bread & Butter trade fair.

Stay up to date with Meltin'Pot here.

Printemps à Paris

Spring is in the air at Maison de Bonneterie! Printemps à Paris is the new theme of this season with un après-midi au louvre, i love café au lait, a walk at la seine and j’adore le soleil.

Ouverture de la Maison

In a previous post we mentioned that we were busy rebranding the Maison de Bonneterie in Amsterdam and Den Haag. Last thursday was the official opening of both houses with a catwalkshow and champagne.

Bags de Bonneterie

We're busy rebranding the 120 years old Maison de Bonneterie department store. The bags show the four seasonal colours and the new logo in copper foil.

BAZAR is out there...

We went to get an espresso friday night...

BAZAR coffee and tea III

Bazar sugar sachets fresh of the press... Sweet!

BAZAR coffee and tea II

We were surprised yesterday when we found out that the great people at Heineken have made these lovely cuff links for Bazar baristas and brand-ambassadors. Our designer has been seen sporting the night blue version... Also available in dark olive.

BAZAR coffee and tea

For the past year we've been working on a new coffee and tea brand for Heineken... More info soon on our website!

Re-introduction of the 1820 Bols Genever

Here are the first pictures (global release of Bols Genever, Amsterdam, Sept. 3rd)

Soon more on our site. (can't wait? www.bolsgenever.com)

Add history to your cocktail...