Launch Nike Away Shirt

To launch the Away Shirt of the Dutch football team, Nike asked us to do the overall concept, design & creative direction of the international introduction. Together with several parties and the likes of Wesley Sneijder, Doutzen Kroes, Natalie la Rose, Nalden, Gregory van der Wel and Afro Jack, the Dutch Away Shirt was launched on the backdrop of the Bijenkorf Amsterdam with an incredible light show and sounds bij Afro Jack. The introduction was supported with interactive windows and a showcase of the new shirt captured by Anton Corbijn. To start the countdown of orange victory tweets were send with #neworanje. View the launch experience via http://youtu.be/mlBr9bRLcJQ

Whose house? Run House.

Nike asked us to create a home for runners, a meeting-place for their campaign 'Take Mokum' (Mokum being a colloquial term for Amsterdam). It opened today at the van Baerlestraat 5 in Amsterdam, near the Vondelpark. Whose house? Say what? Run house.

Lace up I Amsterdam

We've been busy wrapping different objects in giant red laces for the Lace up. Save lives-introduction of Nike RED (see previous post). Somebody noticed it and took a picture and sent it to Dutch news-site nu.nl.

Nike Global Football Innovation Summit

Bootcamp

As promised in an earlier post, more pictures of the Nike Football Bootcamp at SV Bijlmer. With loads of black paint (some red), plywood and photo realistic on-the-spot paintings of football heroes by Robin Nas we created a first-class training environment for would-be football professionals.

Make the Difference

We've been busy redecorating a local football club canteen. In true ...,staat-style we've painted it black. The SV Bijlmer is host to the Nike Football Bootcamp for four weeks. More pictures soon!

Nike Running Club, the first images

Nike approached Shivers and ...,staat for the activation of their Men vs. Women running campaign. Together with Shivers we've developed the concept of an ultimate runner’s destination right in the heart of Amsterdam running. We were responsible for the design concept, design and art-direction of the realisation of the compound as well.

A space where core and active runners feel at home, with an inspiring mix of clinics, great products and events. The place to start a challenge, share the motivation and multiply the performance, for runners by runners.

Nike Running Club can be found at the Bosbaan, Amsterdamse Bos.

www.nikerunningclub.nl

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Concept & design: ...,staat
Concept & production: Shivers
Building: Tausch Expo
Lighting / AV / Tech: Jurlights

nike at 290

Another picture of our 17 square meters exhibition space at 290 square meters.

Nike / FootLocker

Our Nike / FootLocker campaign in Barcelona, Rome and Paris.

Nike 1928, fresh images!

It's 1928 again,
A 60 day space for Nike Sportswear in Amsterdam...
Now fresh imagery, including the black box with Nike ID studio.

Nike and the city

...,staat did some creative collaborations for the introduction of Nike Sportswear (08/08/08). Together with stylists, musicians and photographers + some 'make overs' for Amsterdam's top sneaker destinations, like the lovely PATTA, 290SQM, Concrete and 8cht.

Installations include a mini-store for Nike Hoodie by Loopwheeler (17sqm at 290sqm). The first (raw) pictures -thanks Joachim- are here:

In the same city, we've created the temporary Nike Sportswear store "1928"
(see earlier post).