MTV Playground Berlin

Some pictures of the actual event... See previous post for more info.

Meanwhile in Berlin

After Athens, SWATCH MTV PLAYGROUND hits Berlin.
If you're in the neighbourhood, check it out.

More info: http://www.swatchmtvplayground.com/

For now, some pictures of last nights build-up.

MTV Playground: an Art Show - Part One

An art show by SWATCH & MTV is not about wandering through dull white spaces, not about endless discussions on meaningless paintings. It’s not about drinking cheap chardonnay, not about citing so called art critics. Not about endless debates on post modernism.

MTV Celebrates the future of art.

We did the concept, design and art-direction for the SWATCH MTV playground events. Adding meaning to the word "show" in "art show".

Below you'll find the first photo of the smallest event: a 120cm x 120cm x 220 cm box which fits an interactive screen, 36 par 20 fixtures, a 2000 watt strobo, a big smoke machine and a massive sound system.

More soon.

Bols Genever in the city

One of our creatives was once again spending this very sunny sunday afternoon watching a The City marathon on MTV. It was worth the watch, he spotted our Bols Genever bottle... Nice!

For the love of 'M (MTV shorts)

A good party gives you the freedom of letting yourself go, it activates the energy to dance with friends and strangers and makes you feel like you enter another dimension. A good party sets you in motion and brings you to unexpected states of mind. A good party is like good art. You don't really understand it, but you're completely drawn in to the feeling it gives you. Therefore, the ultimate MTV party spirit is portrayed as an iconic art installation. Check out all the new MTV shorts here.

By popular demand, the musical credits for the shorts:

FOR THE LOVE OF 'M
From the Rue Vilin by Max Richter from the album Songs from before

FOR THE LOVE OF 'M tag-on
Waters of Nazareth by Justice from the album †