Whose house? Run House.

Nike asked us to create a home for runners, a meeting-place for their campaign 'Take Mokum' (Mokum being a colloquial term for Amsterdam). It opened today at the van Baerlestraat 5 in Amsterdam, near the Vondelpark. Whose house? Say what? Run house.

Nike Running Club, the first images

Nike approached Shivers and ...,staat for the activation of their Men vs. Women running campaign. Together with Shivers we've developed the concept of an ultimate runner’s destination right in the heart of Amsterdam running. We were responsible for the design concept, design and art-direction of the realisation of the compound as well.

A space where core and active runners feel at home, with an inspiring mix of clinics, great products and events. The place to start a challenge, share the motivation and multiply the performance, for runners by runners.

Nike Running Club can be found at the Bosbaan, Amsterdamse Bos.

www.nikerunningclub.nl

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Concept & design: ...,staat
Concept & production: Shivers
Building: Tausch Expo
Lighting / AV / Tech: Jurlights

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