MTV Playground: an Art Show - Part One

An art show by SWATCH & MTV is not about wandering through dull white spaces, not about endless discussions on meaningless paintings. It’s not about drinking cheap chardonnay, not about citing so called art critics. Not about endless debates on post modernism.

MTV Celebrates the future of art.

We did the concept, design and art-direction for the SWATCH MTV playground events. Adding meaning to the word "show" in "art show".

Below you'll find the first photo of the smallest event: a 120cm x 120cm x 220 cm box which fits an interactive screen, 36 par 20 fixtures, a 2000 watt strobo, a big smoke machine and a massive sound system.

More soon.