...,staat creative statements

Metronomy for Ralph Lauren Denim & Supply

2011-11-09T16:49:00.005+01:00

Ralph Lauren is officially launching its Denim & Supply line with an exclusive concert starring Metronomy. The emerging electropop indie band recently was a sell out success in the Royal Albert Hall, London. On 15th November, the concert will be live streamed from Amsterdam across the globe. Be part of the Denim & Supply roadshow via www.facebook.com/DenimandSupplyRalphLauren.

Hendrick's Gin Glorious Curiosities Cocktail Lab

2011-10-05T15:02:00.034+02:00

For two days only, unusual premium gin Hendrick's took over brug9 in Amsterdam for its temporarily cocktail laboratory. The custom made bar is inspired by Hendrick's Gin curiositorium, going back to the Victorian era of inventions and embracing its refined ingredients - the glorious Dutch cucumber, and Bulgarian rose petals. Thanks everyone for a delightfully peculiar night about town including Lindyhop dancing, the invention of the Orange Oddness cocktail, Relativitijdsmeter by miekesdingen.nl, DJ Romeo, Jess the Lez, Jules Deelder, and your dandy self!

Les Essentiels Design d'Interieur

2011-08-08T17:22:00.002+02:00

The multidisciplinary House of Bols Cocktail & Genever Experience in Amsterdam, the Netherlands made it on to the cover of 'Les Essentiels Design d'Interieur' by Pam Locker (AVA Publishing). Awarded for Best Dutch Design in 2007, the project was appreciated for its contemporary design, and combination of taste, smell and striking visuals. ...,staat is featured among Antenna Design, Atelier Bruckner, Bremner, Diller Scofidio + Renfro, Pentagram, Zaha Hadid to name but a few.

Bee is the new black

2011-08-03T15:40:00.004+02:00

Travel in style at all times with the new All Black Collection by Bugaboo. Known for its groundbreaking compact design, the luxury stroller brand Bugaboo dipped the Bugaboo Bee in black for the first time. This September will see the launch of the limited All Black Collection featuring the Bugaboo Cameleon, and the Bugaboo Bee.

bugaboo.com

New Babylon Portraits

2011-07-20T10:14:00.005+02:00

Photographer Judith Jockel shot a series of portraits for us for the New Babylon Chronicle and (upcoming) Book. One of these portraits is nominated for a PANL award, which is nice.

MELTIN'POT - Journey to NOWHERE

2011-07-06T15:05:00.004+02:00

This year we started working on an exciting rebranding operation for Italian denim brand Meltin'Pot. We created a new logo, brand strategy and identity, and we just launched our second seasonal campaign.

For the Fall/Winter 2011 collection we took Meltin'Pot on a Journey... to Nowhere.

Nowhere, Oklahoma USA, that is!

From this amazing journey we created a short film with director Paul Geusebroek, a behind the scenes movie (coming soon!), a beautiful photoshoot with Petrovksy & Ramone and a pop up store that opened this week in Berlin during the Bread & Butter trade fair.

Stay up to date with Meltin'Pot here.

Dutch Denim Diner

2011-07-04T13:23:00.003+02:00

The Bread&Butter mayhem is about to take off in Berlin, and so is the first ever Dutch Denim Diner. Taking place at a temporarily Der Georg, the 'pied-a-terre' will be your meeting place, mobile office, showroom, and temporary 'consulate' for (Dutch) fashion, design and denim professionals. DDD is initiated by Modint and DutchDFA. Follow facebook.com/DutchDenimDiner for the latest news, and for bookings mail to DDD@staatpr.nl. Bis Berlin!

Topshop x SPRMRKT

2011-05-27T11:45:00.002+02:00

This June, Topshop is making its long awaited arrival at SPRMRKT in Amsterdam. Every month the premium concept store will present Topshop designs straight from the UK. Set over 50m2, the capsule collections on display include Dress Up, Topshop Unique and Topshop Boutique. Further more, the Topshop space will feature accessories, shoes and Topman is coming up in a few months. For further details, pease follow facebook.com/SPRMRKTamsterdam

Bugaboo Donkey

2011-03-30T17:44:00.001+02:00

Bugaboo introduces a new mono-duo-mono convertible stroller. We build a carrousel. CLICK WOOOSH POP.

The Night We Said Goodbye

2011-03-30T17:39:00.004+02:00

We're taking MELTIN'POT on a journey. But first we threw them a goodbye party.

...,staat merkversterkers

2010-09-14T16:21:00.007+02:00

...,staat featured in the style section of Dutch newspaper Het Parool. Download PDF here.

Whose house? Run House.

2010-09-07T16:34:00.025+02:00

Nike asked us to create a home for runners, a meeting-place for their campaign 'Take Mokum' (Mokum being a colloquial term for Amsterdam). It opened today at the van Baerlestraat 5 in Amsterdam, near the Vondelpark. Whose house? Say what? Run house.

Grégoire Alexandre for Bugaboo

2010-09-07T14:44:00.010+02:00

We went to Paris to do a shoot with photographer extraordinaire Grégoire Alexandre for Bugaboo. We teamed up with him and set designer Jean Michel Bertin to portray the iconic Bugaboo Cameleon, with all his functionalities, as never seen before.

The result: 1 image, 10 all black bugaboo's & 1.000+ white building blocks...

The images are one half of the new Cameleon campaign. They show the functional side of the stroller. We also did a shoot documenting Cameleon-owners in Amsterdam and Barcelona with Alek, more on that soon!

Here's a small making of movie:

DEP + ...,staat

2010-05-28T09:46:00.002+02:00

PA for 4 partners

2010-05-12T16:08:00.003+02:00

we are looking for a brilliant PA for 4 partners

you have a great personality
you are extremely organized but flexible as well.
you are immune to stress
your dedication is unlimited
you have at least 2 years of experience as a PA
your Dutch and English language level is high.
And of course you have a passion for this job.

great@staatamsterdam.nl

Sr. Account / Project Manager

2010-05-05T16:28:00.003+02:00

we are looking for a senior account / project manager

you have a great personality
you love to challenge yourself, the team and the clients
you are immune to stress
you are very organized but flexible as well
you are a team player
your Dutch and English language level is high
And of course you have passion for what you do

great@staatamsterdam.nl

TNT zomerpostzegels

2010-04-28T10:49:00.016+02:00

We designed a series of postage stamps for TNT Post and the Nationaal Ouderen Fonds (national fund for the elderly). They where launched yesterday. The stamps celebrate the 75th edition of the Zomerzegels (summer stamps) and feature Dutch Heroes that are or would have been 75 years and older. The launch was featured in both RTL Boulevard and SBS Shownieuws, the two main Dutch tv-shows about entertainment and stuff. Sorry, video's are in Dutch!

Rooftop

2010-04-23T17:11:00.002+02:00

Enjoying a friday afternoon beer on a sunny ...,staat rooftop.

SPINATH+WAKKIE identity

2010-04-22T16:35:00.002+02:00

We aimed for an identity that would make Patrick Bateman envious... Old fashioned letterpress on super luxurious Lakepaper Extra Feel. See a previous post for more info.

BoCinq identity

2010-04-21T16:02:00.008+02:00

BoCinq is a bar and brasserie, with classy French-Arab inspired dishes, cocktails and bites. The interior, with its four dining rooms, lounges and a concrete bar, is designed in an honest and elegant style. We created a strong relationship between the interior and the identity. The design is handcrafted, both raw and refined, and exudes sophistication with a sexy attitude. Everything was custom-made, from typeface to printing techniques. The art collection of BoCinq served as a first inspiration for all identity elements.

We developed four logo elements: ‘V’, the Roman symbol for ‘5’, is used for the VIP entrance, ‘BoCinq’ is the overall name and logo, ‘Bo5’ is only used for tableware and ‘5’ is reflected in several items as a playful feature. The identity consists of menus, postcards, the bill, matches, a calendar and signatures.

Printemps à Paris

2010-04-21T15:54:00.005+02:00

Spring is in the air at Maison de Bonneterie! Printemps à Paris is the new theme of this season with un après-midi au louvre, i love café au lait, a walk at la seine and j’adore le soleil.

SPINATH+WAKKIE

2010-04-09T14:33:00.004+02:00

We've been busy with this identity for a small and very exclusive business consulting firm. We went on a field trip to Rotterdam this morning to a printer where they where working on the SPINATH+WAKKIE identity. They are one of two printers in Holland where they still do very old-fashioned engraved printing on a pre-WW1 machine. It takes about 6 weeks to make the hand-engraved plates used for the printing, the ink needs several days to dry. The effect is a feeling of very high quality and a very rich black print, almost impossible to match with other printing techniques. When it's dry we'll have some more examples...

Bee Loved by Bugaboo Bee

2010-04-08T10:58:00.003+02:00

Spring 2010 marks the launch of the new Bugaboo Bee. The compact yet complete bugaboo stroller, known for a smooth ride is made for life on the fly, with loads of new and innovative functionalities. To celebrate the newborn Bugaboo Bee, we have created a series of 3 unique artworks together with London based visual artist Mat Maitland, each representative of a world city - L.A., Tokyo, Amsterdam. Mat Maitland (UK) is best known for his music campaigns for artists like Goldfrapp, Simian and Basement Jaxx, as well as his collage art.

Oh yeah, the artworks make great desktop wallpapers too!

Sweat at W

2010-04-06T11:37:00.004+02:00

Some more images of the W Hotel Barcelona, these are of the gym. The gym features photography by Marcel van der Vlugt, a series called 'Sweat'. Marcel also did the pictures of this post. We did an exhibition of his work at the W Hotel, probably the subject of a future post...

W Hotel Barcelona

2010-04-01T17:03:00.004+02:00

Luxury boutique hotel chain W Hotels Worldwide just opened a new hotel in Barcelona, Spain. We were asked to integrate the WOW in the W. We developed a tasteful and catchy narrative and translated this into different concepts for art installations in identified public area’s within the hotel.

W Hotel Barcelona stands as a landmark on the Barcelona coastline overlooking the old harbour. The reflecting facade of silvered glass blends with sky colors and sea sparkles. The building is a ode to its spectacular location. Walking through the spaces, the guest is reminded of its stunning location over and over again. At unexpected moments the guest is given a view on the city skyline and sea horizon.

The interior, its materials, colors and surfaces, are in harmony with its environment and reflect its elements, allowing the spectacular view to be the most pristine element to be found in the building.

Beige, yellow and white tones blend in with the sand colors of the beach. Light oak and dark limestone remind you of bleached branches and volcanic rocks found on the shore. Mint green, aluminum and stainless steel surfaces reflect the colors of the sky blending in with the sea on a gray day. Coral red adds another dimension to the color scheme, found when diving into the surprising underwater world.

But, looking closer, you discover details which nature has to offer: reflecting patterns of fish, slow-moving coral trees, glittering sparkles on a sunny beach.

And then there is the shift from day to night. The wide, light and open space transforms in a dark mystical place. The pastel palette of the bleaching sun changes into a contrasting palette of dark sky with pop up colors of city lights. When you dive into the sea you discover something similar. Fluorescent coral, glowing jellyfish and sparkling plankton; minimal but impressive light effects, pop colors in a dark sea. When the sun sets and the moon rises, the environment reveals secrets which will surprise and astonish you.

Lace up I Amsterdam

2010-03-04T12:04:00.002+01:00

We've been busy wrapping different objects in giant red laces for the Lace up. Save lives-introduction of Nike RED (see previous post). Somebody noticed it and took a picture and sent it to Dutch news-site nu.nl.

Lace up. Save lives: Nike RED

2010-03-04T10:56:00.006+01:00

We're doing a lot of stuff for Nike (see previous post as well). This is the 'Lace up. Save lives' Nike RED introduction where we painted the Amsterdam Arena red. Not real paint off course, that would be a bit much. We did some more stuff for this introduction, something for a next post maybe.

Nike Global Football Innovation Summit

2010-02-25T18:12:00.002+01:00

...,staat New York

2009-12-18T15:19:00.005+01:00

We are thrilled to announce that we will open ...,staat New York in 2010!

We already have two people, now working in our team here, who wanna make it there... Viv, who has been with us for almost two years and Ned, a born New Yorker who has been working at Nike EMEA for the last couple of years. The coming months he will be at ...,staat to get to know us, our clients and our coffee even better.

And at the end of January, we'll together leave for NY to get things rolling. As soon as we know more, you know more! So, it's up to us... New York!

Cheers!

Complete Blue Bell

2009-11-18T14:01:00.012+01:00

The complete look book we made for Wrangler Blue Bell SS 2010. Photography by Petrovsky & Ramone.

Ancient History: Consciousness

2009-10-26T14:39:00.005+01:00

A few years ago we designed posters for a charity event called Consciousness. This is the non-communicative poster featuring fluor typography in a clear white space. We also made one with the time and place and stuff, but this one looks much nicer. Image via Jarr Geerligs' Flickr, who has an extensive archive of posters in Amsterdam.

MTV Playground Berlin

2009-10-19T09:54:00.006+02:00

Some pictures of the actual event... See previous post for more info.

Meanwhile in Berlin

2009-10-17T08:42:00.007+02:00

After Athens, SWATCH MTV PLAYGROUND hits Berlin.
If you're in the neighbourhood, check it out.

More info: http://www.swatchmtvplayground.com/

For now, some pictures of last nights build-up.

MTV Playground: an Art Show - Part One

2009-10-15T09:56:00.005+02:00

An art show by SWATCH & MTV is not about wandering through dull white spaces, not about endless discussions on meaningless paintings. It’s not about drinking cheap chardonnay, not about citing so called art critics. Not about endless debates on post modernism.

MTV Celebrates the future of art.

We did the concept, design and art-direction for the SWATCH MTV playground events. Adding meaning to the word "show" in "art show".

Below you'll find the first photo of the smallest event: a 120cm x 120cm x 220 cm box which fits an interactive screen, 36 par 20 fixtures, a 2000 watt strobo, a big smoke machine and a massive sound system.

More soon.

Royal Drinks

2009-10-15T09:43:00.004+02:00

Prinsess Maxima was visiting New York for the Henry Hudson 400 celebration. Wearing a postage bag jacket by Dutch fashion designer Jan Taminiau, she signed a bottle of Bols Genever for the U.S. marketing V.P. of Lucas Bols.

Bootcamp

2009-09-24T15:40:00.005+02:00

As promised in an earlier post, more pictures of the Nike Football Bootcamp at SV Bijlmer. With loads of black paint (some red), plywood and photo realistic on-the-spot paintings of football heroes by Robin Nas we created a first-class training environment for would-be football professionals.

Converse Compound 2009 at Lowlands

2009-09-23T12:26:00.007+02:00

In august we did another Converse Compound at the Lowlands festival. This time it was much more than a walk-in billboard. It was a real stage where Elle Bandita rocked Slayer in the silent disco for a crowd of 600 frenzied party-people. More black than before, harder than ever...

Ouverture de la Maison

2009-09-23T11:46:00.008+02:00

In a previous post we mentioned that we were busy rebranding the Maison de Bonneterie in Amsterdam and Den Haag. Last thursday was the official opening of both houses with a catwalkshow and champagne.

Marcel, a model & a wind machine

2009-09-11T18:19:00.009+02:00

On 09-09-09 Dutch stroller brand Bugaboo launched it's (RED) product line. We did in-store communication, created a PR-image and organized a press event. Marcel van der Vlugt did the photography. This is him in the studio with meters and meters of red cloth, a model and a wind machine. More soon!

George WPA

2009-09-11T16:19:00.008+02:00

Popular Amsterdam restaurant and celebrity-spotting-spot Cafe George opened it's second location on the Williams Park Avenue in Amsterdam. We designed the George W.P.A. identity and celebrated it's opening yesterday with cocktails. Someone was seen sporting our Anecdote shopping bag.

Blue Bell SS10

2009-08-26T16:55:00.007+02:00

In the previous post we mentioned doing a shoot for Wrangler's premium Blue Bell line. Here's some pictures of the results.

A sunday in New York with Tony Ward

2009-08-21T12:00:00.015+02:00

Last month we did a photo shoot with 80's icon Mr. Tony Ward. Petrovsky & Ramone took the pictures for Wranglers' premium Blue Bell line. These are some of them that didn't make it to the S/S 2010 look book... (More soon!)

Converse at Lowlands 2009

2009-08-14T16:56:00.001+02:00

Meanwhile at Biddinghuizen, Converse meets Lowlands...!

Bags de Bonneterie

2009-08-14T09:42:00.008+02:00

We're busy rebranding the 120 years old Maison de Bonneterie department store. The bags show the four seasonal colours and the new logo in copper foil.

Make the Difference

2009-08-13T09:39:00.006+02:00

We've been busy redecorating a local football club canteen. In true ...,staat-style we've painted it black. The SV Bijlmer is host to the Nike Football Bootcamp for four weeks. More pictures soon!

Models at Work

2009-06-15T13:21:00.002+02:00

After work on friday night we all went to Models at Work to celebrate their new identity, made by ...,staat.

KLM

2009-05-20T11:41:00.011+02:00

We were shooting a promo for an upcoming KLM-project in one of their Schiphol hangars. There was a Boeing 747 laying around in pieces.

Bols Genever in the city

2009-04-20T14:35:00.002+02:00

One of our creatives was once again spending this very sunny sunday afternoon watching a The City marathon on MTV. It was worth the watch, he spotted our Bols Genever bottle... Nice!

Sunshine

2009-04-10T13:43:00.003+02:00

...,staat enjoying the sunshine!

Nike Running Club, the first images

2009-04-06T15:20:00.008+02:00

Nike approached Shivers and ...,staat for the activation of their Men vs. Women running campaign. Together with Shivers we've developed the concept of an ultimate runner’s destination right in the heart of Amsterdam running. We were responsible for the design concept, design and art-direction of the realisation of the compound as well.

A space where core and active runners feel at home, with an inspiring mix of clinics, great products and events. The place to start a challenge, share the motivation and multiply the performance, for runners by runners.

Nike Running Club can be found at the Bosbaan, Amsterdamse Bos.

www.nikerunningclub.nl

----

Concept & design: ...,staat
Concept & production: Shivers
Building: Tausch Expo
Lighting / AV / Tech: Jurlights

nike at 290

2009-03-09T14:54:00.003+01:00

Another picture of our 17 square meters exhibition space at 290 square meters.

BAZAR is out there...

2009-03-02T11:53:00.002+01:00

We went to get an espresso friday night...

Nike / FootLocker

2009-03-02T11:47:00.005+01:00

Our Nike / FootLocker campaign in Barcelona, Rome and Paris.

BAZAR coffee and tea introduction movie

2009-02-03T18:25:00.007+01:00

Oh yeah, can you make an introduction movie as well? (Voice over in Dutch only, sorry!)

Ilja Visser, the pictures

2009-02-03T14:44:00.002+01:00

A big dress from Atelier Ilja, fishing with Ready to Fish, and Valizz means suitcase.

more FASHION WEEK No 10 PAPER

2009-02-03T14:37:00.002+01:00

The second instalment of the official AIFW newspaper.

Ilja Visser

2009-02-02T15:36:00.013+01:00

Three fashion brands for Dutch fashion designer Ilja Visser - Atelier Ilja (haute couture), Ready to fish (prêt-à-porter) and Valizz (high street) - captured in one photoshoot.

Converse at Bread & Butter

2009-02-02T15:21:00.008+01:00

We did another Converse stand at the in January '09 Bread and Butter in Barcelona. This time we where inside in the denim hall.

ANECDOTE

2009-02-02T14:35:00.008+01:00

We are working on the branding and identity for a new fashion brand: ANECDOTE.
It premiered at the Modefabriek fashion tradeshow last week.

FASHION WEEK No 10 PAPER

2009-02-02T13:53:00.002+01:00

Fashionable people know what to read this week...

AMSTERDAM INTERNATIONAL FASHION WEEK No 10

2009-01-29T16:59:00.006+01:00

The Amsterdam Fashion Week is in town, from the 24th of January 'till the 1st of February 2009. We did the design of this 10th edition. Try to get your hands on one of the newspapers, they're gorgeous! (and like the previous one, a collectors item in the making) Thank you Fritz Kok for the fantastic photography for these billboards.

BAZAR coffee and tea III

2009-01-23T12:52:00.003+01:00

Bazar sugar sachets fresh of the press... Sweet!

BAZAR coffee and tea II

2009-01-23T12:37:00.006+01:00

We were surprised yesterday when we found out that the great people at Heineken have made these lovely cuff links for Bazar baristas and brand-ambassadors. Our designer has been seen sporting the night blue version... Also available in dark olive.

BAZAR coffee and tea

2009-01-16T12:43:00.007+01:00

For the past year we've been working on a new coffee and tea brand for Heineken... More info soon on our website!

For the love of 'M (MTV shorts)

2008-12-02T10:40:00.002+01:00

A good party gives you the freedom of letting yourself go, it activates the energy to dance with friends and strangers and makes you feel like you enter another dimension. A good party sets you in motion and brings you to unexpected states of mind. A good party is like good art. You don't really understand it, but you're completely drawn in to the feeling it gives you. Therefore, the ultimate MTV party spirit is portrayed as an iconic art installation. Check out all the new MTV shorts here.

By popular demand, the musical credits for the shorts:

FOR THE LOVE OF 'M
From the Rue Vilin by Max Richter from the album Songs from before

FOR THE LOVE OF 'M tag-on
Waters of Nazareth by Justice from the album †

...,staatbook 2 launch

2008-12-02T10:33:00.011+01:00

We launched the new ...,staatbook, a luxurious leather-bound volume filled with our work of the by-gone year, plus some classics from the archives. In contrast with the luscious look of the book, we held a very low profile and low cost release party in the garage. With drinks supported by Bols and Heineken, books from the booth of our company car, and lots of tasty bitterballen of course.

Converse Compound on Lowlands Festival '08

2008-12-02T09:58:00.004+01:00

Fourteen black containers were placed in a perfect circle and established a very unique and identifiable area. Once people entered the circle, they were in the world of the Converse Compound. Music, art, fashion and authenticity created the atmosphere, instead of an overabundance of branding. Each container had it’s own content. The art container became a studio where artists turned each surface into a painting. At two ‘Chuck–o–Matic’ containers, visitors could have their Chucks customized by artists and musicians who were performing at the festival. The Infadels, Vive la Fête, GEM and others went crazy on the Chucks, creating the ultimate festival footwear. For three days the Converse Booth was a sparkling, popular hangout, with more than 20,000 visitors.

Re-introduction of the 1820 Bols Genever

2008-09-04T10:13:00.008+02:00

Here are the first pictures (global release of Bols Genever, Amsterdam, Sept. 3rd)

Soon more on our site. (can't wait? www.bolsgenever.com)

Add history to your cocktail...

Nike 1928, fresh images!

2008-08-20T01:42:00.006+02:00

It's 1928 again,
A 60 day space for Nike Sportswear in Amsterdam...
Now fresh imagery, including the black box with Nike ID studio.

Nike and the city

2008-08-10T14:31:00.014+02:00

...,staat did some creative collaborations for the introduction of Nike Sportswear (08/08/08). Together with stylists, musicians and photographers + some 'make overs' for Amsterdam's top sneaker destinations, like the lovely PATTA, 290SQM, Concrete and 8cht.

Installations include a mini-store for Nike Hoodie by Loopwheeler (17sqm at 290sqm). The first (raw) pictures -thanks Joachim- are here:

In the same city, we've created the temporary Nike Sportswear store "1928"
(see earlier post).

"Converse Presents"... some images

2008-08-10T14:21:00.006+02:00

Rock in style!
Converse Presented: The Official Unofficial Fashion Week Closing Party 2008

Nike 1928 is open 08/08/08

2008-08-10T14:14:00.005+02:00

sneak preview:
Nike "1928" by ...,staat

The Amsterdam release of Nike Sportswear.
Classic iconic products, remastered.

1928,
Westergasfabriek area
08.08.08 - 12.10.08
Wednesday - Sunday
11 AM - 8 PM

meanwhile: ...,staat Beijing

2008-08-10T14:09:00.010+02:00

WHO: ...,staat (represented by Jochem) is in Beijing for 30 minutes of fame.
WHY: A presentation about creativity.
WHAT: the Olympic Edition™
WHERE: Holland Heineken House.
(invitation only, guestlist = full :-)

Here another sneak city preview
(respect to O.M.A.)

p.s. Red is the new black!

The Official Unofficial Fashion Week Closing Party: 25th of July 2008

2008-07-21T16:00:00.007+02:00

A sort of showcase for the rarely heard sounds of the Paris electro / new-rave scene. Mean, comfortable, hard, warm, enthusiastic, fashionable, trashy, camp, hilarious, somewhere far away, unfamiliar, mad, new rave, weekend, parisian, nasty, nice, loud, electro and feels like home too.

Fridaynight
25th of July 2008
start: 22.00 - unknown...
Transformatorhuis
Westergasfabriek
A’dam

Vive le Sept!

2008-06-03T18:16:00.014+02:00

In the summer of 2007 we redecorated our 4th floor. Before: a pinewood-ceiling-beams and blue-office-carpet disaster. After: the marble/stainles steel/smokey glass marvel that it is today (we'll feature the redecoration in a later post). This gave us another excuse to throw a final big party for our 7th birthday: Vive le sept!

Ancient History: Woo?

2008-05-13T13:02:00.004+02:00

Jimmy Woo: man or myth? All that is known is that he owns a nightclub / lounge / cocktailbar in Amsterdam. And we designed the identity for it (no, not the interior, that's Eric Kuster's job). People liked our work. So much so that they awared us with our first Dutch Design Award. Lovely!

The big move

2008-05-13T11:34:00.003+02:00

At the end of 2003 we were only 3 people small. During 2004 we grew. A lot. We became a bit to big for our smelly (no joke, it smelled like a sewer in there) old office. So after a spring and summer of redecorating - with some polskihobby help - we moved into our current offices at the de Ruyterkade 143. A lot of former ...,staat-people in these pictures...

Mirror shoes and a tar pit

2008-04-29T17:47:00.003+02:00

Bart Oomes in the studio doing the photography for two of our Nike / Foot Locker windows. As you can see it's all old fashioned studio photography, with just a tiny bit of photoshop trickery...

Ancient History: Mamouche

2008-04-29T16:05:00.003+02:00

Here's another ...,staat milestone: the identity for French-Morrocan restaurant Mamouche won us our first award, the Dutch Corporate Identity Award 2003.

Ancient History: HQ Bar

2008-04-29T14:55:00.010+02:00

Another milestone for ...,staat: the Heineken Global HQ Bar. We were originally asked by the green beer giant (our neighbour at the time, see a previous post) to design a graphic for the area next to the bar: a Heineken brand portfolio overview. We wouldn't be ...,staat if we didn't come up with a whole diferent solution: let the bar itself be the Heineken brand portfolio overview. And check out the fancy foil (only see-through from a 45° angle) on the wall to the right of the bar.

Welcome to the/my Converse Century

2008-04-29T11:02:00.011+02:00

Every month we do a window and in-store posters for Foot Locker and Converse.
Here's some behind-the-scenes footage of Alek doing the shoot in Hotel de Goudfazant.
And check out our next-generation-little-miss-art-director in control.

Logo's

2008-04-28T19:00:00.006+02:00

Some of the logo's we made over the past few years... (and a bunch of free photoshop-mock-up-documents for you designers out there ;-)

Ancient History: Wonderlust

2008-04-28T18:03:00.001+02:00

For Wonderlust we rented ourselves a massive greenhouse. Lipton launched it's Ice Tea Green and we organised a two-day music festival/party including a high-tea for them (together with True). The ...,staat team was there as well and we were pretty intoxicated...

Ancient History: Strictly magazine

2008-04-28T17:39:00.002+02:00

In 2002 we restyled fashion/lifestyle glossy Strictly. Big in the nineties, it lost a lot of it's readers to new magazines (and the interwebs of course). With the restyling, we managed a 500% increase in sales (sounds big, but in actual numbers it wasn't that much ;-). Future sr. designer Youri joined the team to help out with the design.

An other woman

2008-04-28T16:18:00.003+02:00

We turned Dutch fashion brand Another Woman into an other woman: we designed the Fall '08 catalogue, the tradeshow stand and an assortement of other fashionable things. We did a photoshoot with Petrovsky&Ramone and made a newspaper with the resulting pictures. It's always great to see your work being printed, especially if it's a newspaper and the printing plant is huge...

Ancient History: red, blue & green

2008-04-22T16:27:00.008+02:00

In December '03 ...,staat was at it's smallest since it's conception in '00. Due to the holidays and people leaving, there were only 3 people left to organize a picknick for Tommy Hilfiger. And because of the photographers' crashed computer there are only a few behind-the-scenes pictures of this fashion show/sales event, which marked another turning point for ...,staat.

Ancient History: credit cards

2008-04-22T16:00:00.006+02:00

This one time the ...,staat-office got broken into... The burglar thought he'd hit the jackpot: a whole drawer full of credit cards!

Ancient History: a tribute to:

2008-04-22T15:46:00.006+02:00

In 2003 we made this great invitation for Moët & Chandon's a tribute to the Dutch Fashion Foundation in the Amsterdam Concertgebouw (Amsterdam Music Hall). Lovely!

Ancient History: Nike Night 2002

2008-04-18T10:10:00.004+02:00

December 2002 marked an important transition for ...,staat: we were asked by Nike to organise their end-of-the-year event. The Amsterdam Beurs van Berlage hosted a massive party for 3000 people where everyone was a winner!

Ancient History: going away

2008-04-17T18:24:00.006+02:00

Founding partner Marielle was leaving us. So we threw a going-away-party.
And what's up with the jacket?

Ancient History: magazines

2008-04-17T17:12:00.010+02:00

...,staat-people past and present. We did a photoshoot of ourselves as cover models. (shouldn't we do an update?)

Cast in order of appearance: Jochem, Julia, Youri, Dennis (former project manager, now working at 180), Evert (used to be our junior designer, now working as an art-director at TBWA\NEBOKO) and Jari (former sr. designer, now working as an art-director at Fabrique). All pictures are shot by Fritz Kok.

Ancient History: Julidans

2008-04-17T16:44:00.005+02:00

Pitch proposal for modern dance festival Julidans. We lost the Julidans-pitch but won the SSBA-account in the process (see post Ancient History pt. 5: SSBA). We still think it is a very powerful image...

Ancient History: Ferdinand Bolstaat

2008-04-17T14:12:00.013+02:00

"Excuse me, is this the Heineken Brewery?"
When we where little: the ...,staat-office at the Ferdinand Bolstraat 1 (2001-2004).

Ancient History: Earth

2008-04-17T12:16:00.005+02:00

earth [urth] –noun
1. (often initial capital letter) the planet third in order from the sun, having an equatorial diameter of 7926 mi. (12,755 km) and a polar diameter of 7900 mi. (12,714 km), a mean distance from the sun of 92.9 million mi. (149.6 million km), and a period of revolution of 365.26 days, and having one satellite.
2. series of house parties. We did some more flyers and posters and stuff. The party still continues, but after doing the designs for a couple of years we decided it was time to move on. (Video by Nog Harder)

Ancient History: ...,staat opening

2008-04-17T11:24:00.009+02:00

Before there was black, there was white (and magenta)...

In April 2001 we opened the ...,staat office at the Ferdinand Bolstraat 1 with a great party. And yes, Jochem is really wearing white!

Ancient History: Mazzo

2008-04-17T10:46:00.005+02:00

Some more work we did for club Mazzo, including the massive billboard we made to congratulate the royal couple on their wedding in February 2002.

Ancient History: HeinekenHorizons

2008-04-17T10:37:00.007+02:00

After paying our dues in the local club scene (see Ancient History pt. 4), Heineken knocked on our door... We were asked to do the communication for a massive party on the eve of queensday 2000: HeinekenHorizons. This prooved to be the first in a long line of collaborations between us and the beer brand.

Ancient History: SSBA

2008-04-16T18:07:00.005+02:00

One of our first 'commercial' clients was SSBA (Amsterdam city theatre).
We designed the SSBA identity and communication. After 5 years of doing the yearly and monthly brochures, we parted our ways.

Ancient History: consume and die

2008-04-16T16:03:00.008+02:00

Before there was ...,staat there was club Mazzo, a legendary nightclub in Amsterdam (1980 - †2004). Consume and Die was the first in a series of many monthly flyers/posters/websites/t-shirts/etc. we created.

Ancient History: GG&GD

2008-04-16T13:36:00.008+02:00

In a previous life (at Amsterdam television broadcaster AT5), our creative director made this low-budget commercial for pest control services in Amsterdam. He still likes it a lot.
And now we finaly have a blog so we can share it with the world...!