Following the 'Where Life Takes You' FW11 campaign, Italian denim label Meltin'Pot launches its SS12 collection capturing the free spirit of summer: TUNE INTO SUMMER. Wherever you are, no matter the weather or what part of the world you live in, the summer mindset is within you. It's like rediscovering your sun kissed pictures from last summer, and reliving those moments amongst likeminded friends. You're instantly filled with the fun, joy and laughter. Your free spirit takes over, and you're ready to take the world by storm. The video showcases Meltin'Pot's true denim colours, and oozes an everlasting summer spirit. The SS12 key looks are featured against a concert backdrop starring budding band Melomanics.